17
May 10

Alife goes green

Two things I’ve learned from the following video http://www.alifemedia.com/:

  1. Everybody needs a beard comb.
  2. Colt 45 is the official sponsor of just about everything.


26
Feb 10

4,999,999 cars left.

Back in December I posted Turn calories into gas. It appears that Mexico City is a couple steps closer to reducing the 5 million vehicles that pass through it each day with the launch of its new bike sharing program, Ecobici. We got Europe, North America and now Central America, who’s next?

P.S. video is a little long and in Spanish, good luck!


25
Feb 10

360 paper bottle

I’m a strong believer in creating product that challenges the norm and servers a purpose at the end of the day. Brandimage developed the 360 paper bottle. It’s one part creative and one part environmentally-friendy.

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.